Manager, Consumer Insights and Analytics — Hybrid

Job overview

The Manager, Consumer Insights and Analytics — Hybrid role is hybrid, based at Welch’s corporate headquarters in Waltham, MA, with three office days per week and Thursday and Friday as remote flexibility days. The stated base salary range is $120,000–$130,000 per year, with eligibility for an annual bonus plan. Welch’s aims to grow as a global leader in convenient fruit-based food and beverages. The role leads consumer research and translates findings into recommendations for brand strategy, innovation, product development, and business growth. It supports the Brand & Innovation team by connecting consumer needs and research evidence to decisions across brand, research and development, and other functions.

What you'll do

• Shape the consumer learning agenda
• lead insights projects from research question through design, execution, analysis, and recommendation
• partner with Brand, Innovation, R&D, and Marketing
• interpret findings and recommend actions
• assess category opportunities and risks
• support product concepts, prototypes, reformulations, and positioning
• manage research partner relationships and budgets
• strengthen consumer segmentation
• use an AI-enabled research platform
• maintain idea and product-testing databases
• monitor emerging research methods and technologies.

What we're looking for

Skills & competencies

manager

consumer insights and analytics

welch’s

hybrid

waltham ma

brand and innovation

consumer research

market research

product development

food and beverage

$120k–$130k/year

annual bonus eligible

Work arrangement

• Weekend coverage required

Benefits & perks

• Paid time off and holidays, 40 hours of paid volunteer time annually for non-union employees, annual incentive plan, 401(k) company match, health, dental and vision insurance, health savings accounts, life and accident insurance, employee assistance programs, tuition reimbursement, and paid parental and adoption leave after six months.

Why this role

Newly created role on the Brand & Innovation team; hybrid schedule with three office days and Thursday and Friday remote flexibility days.

About the employer

Welch's is hiring for this role. Industry: Fruit and Vegetable Canning. Sector: 31.