Director of Integrated Marketing

Job overview

Director of Integrated Marketing is an onsite role in New York, NY. The anticipated base salary range is $150,000–$350,000 per year, and the role is also eligible for equity compensation. Fi develops technology for pet parents, including products for location, activity, sleep, and behavior monitoring. The director leads go-to-market planning and integrated campaigns across product marketing, brand, social, community, and partnerships. The role aligns cross-functional teams around positioning, timelines, and success measures, helping bring products and initiatives to market and build audience engagement.

What you'll do

• Own go-to-market processes from strategic brief through launch
• partner with channel leads to plan and execute campaigns
• build and maintain go-to-market frameworks and cadence
• work with Brand Creative on brand strategy and campaigns
• partner with Product on software feature announcements and hardware launches
• set organic social and community strategy
• guide content, voice, and community engagement
• develop partnership concepts and plans with the B2B team
• execute and measure partner marketing campaigns
• help optimize the rescue program.

What we're looking for

Skills & competencies

director of integrated marketing

new york ny

fi

$150k–$350k

go-to-market strategy

product marketing

brand strategy

organic social

community

partnership marketing

campaign management

equity compensation

Work arrangement

• Weekend coverage required

Benefits & perks

• Flexible PTO
• medical, dental, and vision insurance
• access to One Medical, Kindbody, and Talkspace
• dog-friendly office
• $500 annual dog-charity donation through BarkBack
• free Fi membership
• gifting program
• equity compensation.

Why this role

The role includes people leadership and cross-functional ownership of product launches, brand, organic social, community, and partner marketing.

About the employer

Fi is hiring for this role. Industry: All Other Professional, Scientific, and Technical Services. Sector: 54.