Creative Strategist

Job overview

Creative Strategist is an onsite role in Charlotte, NC. Compensation is not specified. The role supports Brightspeed’s marketing work to grow customer acquisition and engagement as the company expands fiber internet service in underserved markets. The strategist turns marketing objectives, audience insights, and performance data into creative campaigns across paid media and direct-response channels. The role coordinates internal teams and agency partners, manages production, and uses testing and performance results to improve campaign creative.

What you'll do

• Lead creative development and execution for paid media and direct-response campaigns
• develop creative briefs and messaging strategies
• partner with Marketing Strategy, Media, CRM, Analytics, and creative teams
• guide concepts and provide feedback
• manage production timelines, approvals, and asset delivery
• maintain quality and brand alignment
• analyze campaign performance and customer insights
• lead creative testing and apply learnings
• establish creative execution processes and best practices.

What we're looking for

Skills & competencies

creative strategy

paid media

direct response

campaign creative

digital display

paid social

email marketing

direct mail

a/b testing

marketing analytics

charlotte nc

brightspeed

fiber internet

medical and dental benefits

Work arrangement

• Weekend coverage required

Benefits & perks

• Medical, dental, vision, and life insurance
• employee assistance program
• 401(k) with company match
• and voluntary benefits.

Why this role

The posting seeks 5–8 years of marketing, creative campaign development, creative strategy, or performance marketing experience. It describes the position as primarily office or remote work, while identifying Brightspeed’s Charlotte headquarters and prioritizing local hiring for its hybrid workforce.

About the employer

Brightspeed is hiring for this role. Industry: Wired Telecommunications Carriers. Sector: 51.