Digital Marketing Director

Job overview

The Digital Marketing Director role is onsite in Irvine, CA. Compensation is not specified. The position owns HighTechLending’s digital marketing strategy and execution, connecting campaign performance to business outcomes in a regulated industry. The role drives qualified traffic, leads, applications, and funded loans through acquisition campaigns, search optimization, lifecycle email, analytics, and website testing. It partners with Marketing, Sales, Creative, IT, Compliance, and Legal to improve performance and deliver compliant customer experiences.

What you'll do

• Lead digital acquisition across Google Search, Meta, LinkedIn, and emerging platforms
• manage paid media strategy, targeting, bidding, testing, and optimization
• lead SEO and content optimization
• connect advertising, website, call tracking, and CRM data to qualified leads and funded loans
• develop lifecycle email programs
• optimize websites and landing pages through testing
• monitor performance dashboards and recommend actions
• manage budgets, forecasts, channel goals, and KPIs
• use marketing technology, automation, analytics, and AI-driven tools.

What we're looking for

Skills & competencies

digital marketing

marketing strategy

paid media

search engine optimization

google ads

google analytics

conversion optimization

lifecycle email

performance reporting

irvine ca

hightechlending

Work arrangement

• Weekend coverage required

Why this role

Individual-contributor role requiring hands-on experience; mortgage, lending, banking, financial services, or other regulated-industry experience is preferred.

About the employer

HIGHTECHLENDING INC is hiring for this role. Industry: International, Secondary Market, and All Other Nondepository Credit Intermediation. Sector: 52.