Director of Marketing, Nursing Home

Job overview

The Director of Marketing, Nursing Home role is an onsite, full-time position in Hershey, PA. Compensation is not specified. The role supports a nursing home’s efforts to attract prospective residents and coordinate its public-facing messaging with care and admissions teams. The director develops and evaluates marketing strategies, plans events, and builds referral relationships. This work helps communicate the organization’s services and connect prospective residents and referral partners with the facility.

What you'll do

• Develop and execute marketing strategies to attract potential residents
• represent the brand
• plan events such as open houses and themed events
• analyze marketing metrics and adjust efforts
• coordinate messaging with Admissions and Care teams
• build relationships with local businesses, hospitals, and referral sources.

What we're looking for

Skills & competencies

director of marketing

full-time

hershey pa

epic healthcare

nursing home

healthcare marketing

resident outreach

marketing campaigns

event planning

admissions collaboration

referral relationships

marketing analytics

Work arrangement

• Weekend coverage required

Benefits & perks

• Health, dental, and vision insurance
• paid time off
• retirement plan
• professional development opportunities.

Why this role

Marketing leadership role focused on nursing-home outreach and resident admissions.

About the employer

Epic Healthcare is hiring for this role. Industry: Nursing Care Facilities (Skilled Nursing Facilities). Sector: 62.