Marketing Manager — Omnichannel Strategy, Consumer

Job overview

The Marketing Manager — Omnichannel Strategy, Consumer role is onsite in Mettawa, IL. Compensation is not specified. AbbVie develops medicines and solutions intended to address serious health issues and medical challenges. The manager develops and executes consumer and direct-to-consumer omnichannel strategy across the RINVOQ and SKYRIZI rheumatology portfolio. The role coordinates media, audience data, measurement, and partner activity to reach and engage potential patients and support brand priorities.

What you'll do

• Develop consumer omnichannel strategy across RINVOQ and SKYRIZI indications
• translate brand priorities into channel-specific plans
• coordinate programmatic display, paid social, search, CRM/email, streaming audio and video, and connected TV
• optimize campaigns against KPIs
• activate customer data platform capabilities and audience segmentation
• lead consumer performance reporting and measurement planning
• manage media and data vendor relationships
• collaborate with brand teams, agencies, and the Omnichannel Strategy team.

What we're looking for

Skills & competencies

marketing manager

omnichannel strategy

consumer dtc

mettawa il

abbvie

rinvoq

skyrizi

rheumatology portfolio

digital media

audience segmentation

campaign measurement

agency management

Work arrangement

• Weekend coverage required

Benefits & perks

• Paid time off, holidays, and sick leave
• medical, dental, and vision insurance
• 401(k)
• eligibility for long-term incentive programs.

Why this role

Newly created role on the Omnichannel Strategy team; focuses on consumer and direct-to-consumer strategy across the RINVOQ and SKYRIZI rheumatology portfolio.

About the employer

AbbVie is hiring for this role. Industry: Pharmaceutical Preparation Manufacturing. Sector: 32.