Marketing Manager

Job overview

The Marketing Manager position is remote, with hybrid options at the Bethesda, MD headquarters; compensation is not specified. The role supports AOTA’s non-dues revenue products and contributes to membership and INSPIRE marketing initiatives. The manager plans, executes, and optimizes integrated campaigns to increase engagement, participation, and revenue across continuing education, professional development, conferences, publications, and other offerings. The work includes audience segmentation, campaign content and channel planning, performance analysis, partner coordination, and marketing operations.

What you'll do

• Own campaign strategy and execution for non-dues products
• develop integrated campaign plans
• build and quality-check emails, landing pages, and assets in HubSpot
• execute and optimize paid social and digital advertising
• analyze campaign results
• support partner, membership, and INSPIRE campaigns
• manage audience segmentation, marketing assets, reporting, calendars, and process improvements.

What we're looking for

Skills & competencies

marketing manager

remote

hybrid option

bethesda md

aota

campaign strategy

digital marketing

hubspot

audience segmentation

membership marketing

inspire conference

non-dues revenue

Work arrangement

• Weekend coverage required

Why this role

Fully remote with hybrid options at AOTA’s Bethesda headquarters.

About the employer

The American Occupational Therapy Association, Inc is hiring for this role. Industry: Professional Organizations. Sector: 81.