Strategic Marketing Manager

Job overview

The Strategic Marketing Manager role is onsite in New Smyrna Beach, FL, with annual compensation of $85,000. CannaMD’s marketing work supports patient acquisition, retention, revenue growth, digital visibility, brand development, and organizational expansion. The manager plans, executes, measures, and improves integrated marketing initiatives. The role coordinates digital campaigns, website and search optimization, patient education content, brand consistency, analytics, and market development with organizational leadership and the Regional Marketing & Outreach Manager.

What you'll do

• Develop marketing strategies and annual and quarterly plans
• coordinate paid digital advertising and optimize campaign performance
• oversee website content, performance, and SEO
• develop patient education and promotional content
• maintain brand consistency
• build dashboards and report marketing performance
• manage marketing technology and vendor relationships
• conduct competitive research and support expansion planning
• collaborate with the Regional Marketing & Outreach Manager on outreach alignment.

What we're looking for

Skills & competencies

strategic marketing manager

new smyrna beach fl

cannamd

$85k per year

digital marketing

patient acquisition

seo

paid advertising

content strategy

marketing analytics

brand management

healthcare marketing

Work arrangement

• Weekend coverage required

Why this role

The posting prefers a bachelor’s degree or equivalent experience and five years of progressively responsible marketing experience. Healthcare, wellness, cannabis, or other regulated-industry experience is preferred.

About the employer

CannaMD is hiring for this role. Industry: Offices of All Other Miscellaneous Health Practitioners. Sector: 62.