Global Strategic Marketing Manager

Job overview

The Global Strategic Marketing Manager role is listed as onsite in Eden Prairie, MN. Compensation is not specified; the posting describes a comprehensive benefits package but provides no salary amount. The role works across Product, Sales, Regional Marketing, Insights, and Digital partners to align global market-facing activities. The manager leads global go-to-market strategy and execution to strengthen customer engagement and support product and commercial goals. The role coordinates launches, campaigns, content, and marketing frameworks so regional teams can execute consistently while retaining local flexibility.

What you'll do

• Lead cross-functional product launch planning and ensure timely delivery of global launch assets, content, and campaigns
• partner with Product Management and Regional Marketing on launch readiness
• develop and optimize demand-generation campaigns and sales enablement tools
• monitor campaign performance and optimize tactics using data
• coordinate campaign content and editorial calendars across channels
• develop go-to-market frameworks, templates, and playbooks
• use customer, competitive, and performance insights to guide prioritization and messaging
• lead, coach, and develop a small marketing team.

What we're looking for

Skills & competencies

global strategic marketing manager

tennant company

eden prairie mn

global marketing

go-to-market strategy

product launches

demand generation

campaigns

content strategy

sales enablement

cross-functional leadership

marketing team development

crm

marketing automation

Work arrangement

• Weekend coverage required

Benefits & perks

• Multiple medical plan options, 401(k) with 100% match up to 6%, paid vacation, up to eight paid company holidays and three personal holidays per year, dental and vision coverage, wellness rewards, family support programs, company-paid disability and life insurance, and an employee assistance program.

Why this role

The posting calls for experience across global markets, team leadership, integrated marketing, and go-to-market frameworks; B2B industrial, manufacturing, or technical product experience is preferred.

About the employer

Tennant Company is hiring for this role. Industry: All Other Industrial Machinery Manufacturing. Sector: 33.