Director of Product Marketing

Job overview

The Director of Product Marketing role is listed in Denver, CO; the posting does not specify a remote or hybrid arrangement. Compensation is $160,000–$210,000 plus equity. PAX describes itself as a global cannabis brand focused on product design, technology, quality, responsible access, social impact, and sustainability. The director leads product and portfolio marketing across PAX’s global device business and U.S. cannabis consumables business, translating consumer insight, market dynamics, and business priorities into portfolio strategy, product positioning, go-to-market plans, and lifecycle decisions.

What you'll do

• Lead product marketing across device and consumables portfolios
• define product audiences, needs, value propositions, and portfolio roles
• turn consumer insights, trends, and business data into roadmap recommendations and business cases
• shape portfolio architecture, pricing, and lifecycle strategies
• own go-to-market strategy for launches, extensions, and relaunches
• align cross-functional teams
• equip sales teams and partners with product stories and tools
• track product and launch performance
• identify lifecycle opportunities
• lead business reviews and establish repeatable launch and portfolio processes.

What we're looking for

Skills & competencies

director of product marketing

product marketing

portfolio strategy

denver co

pax labs

cannabis

consumer technology

go-to-market

product launches

lifecycle strategy

consumer insights

cross-functional leadership

$160k–$210k

equity

Work arrangement

• Weekend coverage required

Why this role

Leads marketing across global device and U.S. cannabis consumables portfolios; role spans product definition through commercialization, launch, and ongoing optimization.

About the employer

PAX Labs is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.