Lifecycle Marketing Specialist

Job overview

The Lifecycle Marketing Specialist role follows a hybrid schedule in Boston, MA, with three days per week in the office—Tuesday, Wednesday, and Thursday—and two days remotely; fully remote work is not available. Compensation is $70,000–$75,000 per year. America’s Test Kitchen aims to empower and inspire confidence, community, and creativity in the kitchen. The specialist develops and runs personalized email and push programs that move users from readers to digital members and support engagement and retention. The role works across Marketing, Product, Editorial, Design, and Data to improve membership growth through relevant content, offers, segmentation, and testing.

What you'll do

• Develop and execute email and push programs for membership acquisition, onboarding, engagement, and retention
• create triggered, personalized messaging
• plan promotions and offers
• build messaging based on member interests and activity
• run continuous testing
• collaborate with Editorial and Design on campaigns
• maintain segmentation strategy
• report on conversion, engagement, and retention KPIs and share insights.

What we're looking for

Skills & competencies

lifecycle marketing specialist

email marketing

push notifications

digital membership

lifecycle campaigns

personalization

segmentation

a/b testing

boston ma

america’s test kitchen

hybrid

$70k–$75k/year

Work arrangement

• Weekend coverage required

Why this role

Hybrid schedule with three office days and two remote days; salary range of $70,000–$75,000 per year.

About the employer

America's Test Kitchen is hiring for this role. Industry: Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers. Sector: 51.