Director, Consumer Banking & Marketing Integration

Job overview

The Director, Consumer Banking & Marketing Integration role is hybrid in Charlotte, NC, with a few days in the office and some remote work. The listed base salary range is $125,000–$190,000 per year. The role connects Marketing with Ally's Consumer Banking businesses, including Bank and Invest. The director aligns marketing priorities with business objectives and brings together business, marketing, analytics, technology, product, and design teams. Through performance insights and executive communications, the role supports coordinated decisions and execution across Consumer Banking.

What you'll do

• Own the marketing relationship with Consumer Banking, including Bank and Invest
• align marketing activities with business goals
• translate business needs into briefs and initiatives
• lead cross-functional collaboration and prioritization
• develop executive narratives, business reviews, scorecards, and updates
• synthesize data into insights
• support team development and accountability.

What we're looking for

Skills & competencies

director

consumer banking

marketing integration

bank and invest

marketing strategy

executive communications

cross-functional leadership

charlotte nc

ally

hybrid

$125k–$190k

Work arrangement

• Weekend coverage required

Benefits & perks

• Paid time off, paid holidays, volunteer time off, 401(k) matching and company contributions, tuition reimbursement, medical, dental and vision coverage, family-building assistance, and employee support programs.

Why this role

Leads marketing integration across Consumer Banking, including Bank and Invest, and communicates marketing performance and impact to senior leaders.

About the employer

Ally is hiring for this role. Industry: Commercial Banking. Sector: 52.