Personal Training Manager

Job overview

The Personal Training Manager is an onsite role in Santa Rosa, California. Compensation is $70,000–$90,000 per year, with uncapped bonus potential also described. The manager leads Crunch’s Personal Training department and supports member experience and business growth. The role exists to develop trainers, grow the personal training business, and ensure members receive effective, personalized fitness support. It contributes to department revenue and retention goals through team leadership, coaching, performance monitoring, and consistent program delivery.

What you'll do

• Recruit, hire, onboard, and develop personal trainers
• coach trainers through individual meetings and team development
• build schedules around member demand and business goals
• support safe, effective, results-driven programming
• help members stay engaged and work toward goals
• lead the department toward revenue and retention goals
• monitor performance metrics and develop action plans
• coach the team on consultations, program design, and supplement sales
• ensure training programs, assessments, and tracking systems are executed.

What we're looking for

Skills & competencies

personal training manager

fitness leadership

santa rosa ca

crunch - bay area

$70,000–$90,000/year

trainer development

member experience

personal training

revenue growth

retention goals

cpr/aed

personal training certification

up to 5% travel

Work arrangement

• Weekend coverage required

Benefits & perks

• Health and dental insurance
• 401(k) and matching
• paid time off
• bonus based on performance
• employee discounts
• free uniforms
• complimentary Crunch membership
• leadership development and professional training.

Why this role

Requires a high school diploma or GED, current CPR/AED certification, and a nationally accredited personal training certification. Occasional travel up to 5% for meetings and training is listed; a bachelor’s degree and prior training or leadership experience are preferred.

About the employer

Crunch - Bay Area is hiring for this role. Industry: Fitness and Recreational Sports Centers. Sector: 71.