Demand Generation Manager

Job overview

The Demand Generation Manager position is remote, with candidates preferred in the greater Chicago area, and requires up to 10% travel. The salary range is $120,000–$135,000 annually, plus an annual bonus opportunity. The role supports BrightStar Care’s consumer acquisition and marketing programs for home healthcare services. The manager owns demand generation from audience targeting through lead conversion, measuring lead quality, acquisition efficiency, pipeline performance, and revenue contribution. The role also supports caregiver and clinical recruitment marketing and B2B initiatives as business priorities require.

What you'll do

• Own consumer demand generation strategy, campaign development, lead nurture, and conversion
• develop HubSpot programs including lead scoring, lifecycle stages, pipeline requirements, and automation
• track lead quality and performance through service start and revenue
• report on lead volume, cost, conversion, and channel performance
• collaborate with marketing, operations, local teams, and agencies
• support caregiver and clinical recruitment marketing and B2B demand generation as priorities require.

What we're looking for

Skills & competencies

demand generation

marketing manager

remote

greater chicago preferred

brightstar care

$120k–$135k

annual bonus opportunity

up to 10% travel

hubspot

lead generation

performance marketing

home healthcare

recruitment marketing

Work arrangement

• Weekend coverage required

Benefits & perks

• The posting notes that the overall compensation package may include performance-based incentives, benefits, paid time off, and other offerings depending on position and eligibility.

Why this role

Remote position with up to 10% travel. Applicants must be legally authorized to work in the United States without current or future employer sponsorship.

About the employer

BrightStar Care is hiring for this role. Industry: Home Health Care Services. Sector: 62.