Product Marketing Manager

Job overview

The Product Marketing Manager role is onsite in Boise, ID, with compensation of $100,000–$125,000 per year and travel of up to 15%. defi SOLUTIONS provides SaaS loan origination, servicing, and managed servicing solutions to lenders and financial institutions. The manager aligns products with market needs and customer expectations, leading go-to-market planning, positioning, and sales enablement. The role gathers customer and market insights and shares recommendations across teams to support product adoption, engagement, and business objectives.

What you'll do

• Lead cross-functional go-to-market planning for products, releases, enhancements, and strategic initiatives
• coordinate launch plans, sales enablement, communications, webinars, and content
• create product briefs, presentations, solution sheets, battlecards, comparisons, and customer-facing materials
• develop personas, positioning, messaging, value propositions, and product narratives
• conduct market research, competitive analysis, and customer interviews
• analyze customer feedback and share recommendations with marketing, sales, and technology
• support partner marketing, customer advocacy, and event content.

What we're looking for

Skills & competencies

product marketing manager

go-to-market

product positioning

sales enablement

market research

customer insights

b2b saas

boise id

defi solutions

up to 15% travel

$100k–$125k/year

Work arrangement

• Weekend coverage required

Why this role

Six or more years of product marketing, solutions marketing, product management, sales enablement, or related B2B technology experience required; travel up to 15%.

About the employer

defi AUTO LLC is hiring for this role. Industry: Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services. Sector: 51.