Manager, Member Marketing and Engagement

Job overview

The Manager, Member Marketing and Engagement is a hybrid role in Washington, DC, with onsite work Tuesdays and Wednesdays. The stated salary is $75,000 annually. First Book works to remove barriers to quality education for children in need through a national network of educators and community organizations. The manager develops and executes member marketing and community programs to deepen engagement, strengthen loyalty, and grow First Book’s network. The role uses campaign performance and member insights to improve communications, programs, referrals, and participation in support of the organization’s growth goals.

What you'll do

• Design and execute multichannel campaigns
• define and track engagement metrics and KPIs
• create campaign content and graphics
• develop the roadmap for member community initiatives
• lead member engagement programs and communications
• guide member-facing content and outreach
• develop recognition, ambassador, referral, and advocacy strategies
• use funding in alignment with partner goals
• contribute to long-term membership growth strategies.

What we're looking for

Skills & competencies

member marketing

member engagement

washington dc

hybrid

tuesdays and wednesdays onsite

$75,000 annually

first book

multichannel campaigns

community building

member retention

referral programs

digital marketing

Work arrangement

• Weekend coverage required

Benefits & perks

• Medical and dental insurance
• life and AD&D coverage
• paid vacation and sick leave
• 12 paid holidays annually
• 401(k) with employer matching
• Washington, DC parking stipend.

Why this role

Supports a nonprofit social enterprise serving educators and children in under-resourced communities. Hybrid schedule requires office presence Tuesdays and Wednesdays. Bachelor’s degree and 4+ years of community management or digital marketing experience required.

About the employer

First Book is hiring for this role. Industry: Professional Organizations. Sector: 81.