Vice President of Marketing

Job overview

The Vice President of Marketing role is onsite in Sarasota, FL; compensation is not specified. The position leads marketing for Neal Communities, aligning brand, demand generation, and customer engagement with sales growth and homebuilding plans. The role exists to direct marketing strategy, teams, budgets, and performance so the company can generate qualified demand, support community launches, strengthen its brands, and improve the buyer journey in coordination with Sales and other leaders.

What you'll do

• Develop annual marketing strategy, operating plans, budgets, and measurable objectives
• oversee brand positioning and campaigns
• lead and develop marketing managers
• align lead generation and nurturing with Sales
• oversee digital and field marketing priorities
• coordinate community launch readiness
• protect brand standards and customer-facing accuracy
• lead public relations and corporate communications
• manage agencies and spending
• report marketing performance to executives
• use market insights to guide positioning and campaign priorities.

What we're looking for

Skills & competencies

vice president of marketing

sarasota fl

neal communities

marketing strategy

brand management

lead generation

digital marketing

field marketing

sales alignment

marketing budget

homebuilding

customer experience

Work arrangement

• Weekend coverage required

Benefits & perks

• Medical, dental, vision, and prescription coverage
• supplemental insurance
• long- and short-term disability
• 401(k) with company match
• paid time off and holidays
• employer-paid identity theft protection
• employee home purchase discount
• tuition reimbursement
• wellness and employee assistance programs
• service awards
• vendor discounts.

Why this role

Executive marketing leadership spanning digital and field marketing, lead generation, brand management, community launches, and budget performance.

About the employer

NC Employment Group Inc is hiring for this role. Industry: New Housing For-Sale Builders. Sector: 23.