Digital Marketing Manager – Paid Social Media & PPC

Job overview

The Digital Marketing Manager – Paid Social Media & PPC role is listed in Newton, MA; the posting describes flexible hybrid working arrangements, and compensation is not specified. Sallie Mae’s Education Services team works on services for students and families planning, paying for, and completing higher education.

What you'll do

• Own paid-media strategy and execution across Meta, LinkedIn, TikTok, Google Ads, demand-side platforms, and other channels
• drive product lead volume within defined budgets, CPA, and ROAS targets
• support lead generation across awareness, consideration, and acquisition
• manage a stated $1MM+ paid-media budget
• build scalable account structures
• monitor and analyze campaign performance
• design test-and-learn plans for campaigns, creative, targeting, bidding, and landing pages
• forecast media investment and maintain tracking and attribution frameworks.

What we're looking for

Skills & competencies

sallie mae

digital marketing manager

paid social media

ppc

newton ma

flexible hybrid

meta ads

google ads

linkedin ads

tiktok ads

lead generation

campaign optimization

Work arrangement

• Weekend coverage required

Benefits & perks

• Competitive base salaries and bonus incentives
• generous paid time off, floating holidays, and 12 observed federal holidays
• 401(k) with employer match
• medical, dental, vision, and other insurance
• paid parental leave and adoption reimbursement
• tuition reimbursement and family scholarship programs.

Why this role

Requires 4+ years managing paid media at scale and demonstrated experience managing $1M+ annual paid-search budgets.

About the employer

Sallie Mae is hiring for this role. Industry: International, Secondary Market, and All Other Nondepository Credit Intermediation. Sector: 52.