Director of Brand Marketing

Job overview

The Director of Brand Marketing role is remote and requires the candidate to be local to one of the company’s Mid-Atlantic or Central Florida locations; the listing location is Seaford, DE. The posting states a $160,000–$200,000 base salary plus a 25% bonus opportunity and up to 50% travel. Master Trades Group operates a residential services platform with plumbing, HVAC, and electrical brands. The director builds and leads a multi-brand strategy that strengthens market differentiation, customer preference, and long-term value. The role translates enterprise strategy into local campaigns, guides media investment and creative systems, and partners across marketing, operations, and customer-facing teams to support growth.

What you'll do

• Develop brand architecture, positioning, messaging, and annual brand plans across local operating companies. Translate enterprise strategy into local campaigns and equip local teams with tools, training, and creative assets. Guide brand media strategy and agency testing and media-mix work
• lead creative development and scalable asset systems
• partner with performance marketing, CRM, operations, and call center teams
• support recruiting and employer branding
• and present strategy and performance insights to executives and private-equity stakeholders.

What we're looking for

Skills & competencies

director of brand marketing

remote

mid-atlantic or central florida

seaford de listing location

$160k–$200k base

25% bonus opportunity

up to 50% travel

brand strategy

multi-brand marketing

local market campaigns

media strategy

creative leadership

master trades group

Work arrangement

• Weekend coverage required

Benefits & perks

• Medical, dental, and vision
• 401(k) with company match
• PTO and paid holidays
• company-paid life insurance
• disability coverage
• employee assistance program.

Why this role

Remote role with a local-to-region requirement and heavy travel of up to 50%; 25% bonus opportunity.

About the employer

MASTER TRADES GROUP is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.