Senior Director of Marketing, Global Demand Generation

Job overview

The Senior Director of Marketing, Global Demand Generation role is listed in Boston, MA, with a U.S. location scope. Compensation is not specified. AppViewX provides machine and agent identity security technology to enterprise customers.

What you'll do

• Lead and develop a demand generation team across field marketing, digital demand generation, and integrated campaigns. Own global strategy and pipeline, MQL, and revenue influence goals
• manage field programs, digital campaigns, marketing automation, nurture, and web conversion. Partner with Sales and Product Marketing, report on KPIs and ROI, and manage agency, vendor, and marketing technology relationships.

What we're looking for

Skills & competencies

senior director of marketing

global demand generation

b2b marketing

field marketing

digital demand generation

integrated campaigns

pipeline generation

marketing automation

cybersecurity

boston ma

appviewx

Work arrangement

• Weekend coverage required

Why this role

The role spans global demand generation across field, digital, and integrated marketing, with accountability for pipeline contribution and revenue influence.

About the employer

AppViewX is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.