Director of Marketing

Job overview

The Director of Marketing role is onsite in Evansville, IN. Compensation is not specified; the posting describes it as competitive. SIGMA Group supports manufacturers in food, beverage, packaging, and consumer goods by helping them buy, sell, appraise, integrate, and manage production equipment, with a stated goal of extending asset life and reducing waste. The director leads integrated marketing strategy and functions to support revenue growth, customer acquisition, brand awareness, and long-term business objectives. The role aligns marketing with sales, business development, operations, customer experience, and executive leadership, while managing performance, processes, technology, and team development.

What you'll do

• Develop and execute integrated marketing strategy
• lead and coach the marketing team
• oversee branding, creative, website, SEO, e-commerce, content, email, digital campaigns, analytics, marketing technology, automation, and lead generation
• align initiatives with sales and organizational goals
• optimize CRM data, segmentation, lead lifecycle, reporting, and workflows
• monitor KPIs, budgets, ROI, and campaign performance
• manage processes, resources, and vendors
• evaluate marketing technologies and trends.

What we're looking for

Skills & competencies

director of marketing

evansville in

sigma equipment

b2b marketing

marketing strategy

digital marketing

seo

e-commerce

crm

lead generation

marketing automation

employee-owned

Work arrangement

• Weekend coverage required

Benefits & perks

• Professional growth and development, tuition reimbursement, health and wellness plan, flexible paid time off, paid holidays, team-building activities, ESOP participation, and 401(k) savings plan.

Why this role

Employee-owned company; tuition reimbursement, flexible paid time off, paid holidays, and 401(k) savings plan.

About the employer

Sigma Equipment is hiring for this role. Industry: Industrial Machinery and Equipment Merchant Wholesalers. Sector: 42.