Marketing Manager, Paid Social

Job overview

The Marketing Manager, Paid Social role is hybrid, with a minimum of two days per week in Rover’s Downtown Seattle office on Mondays and Thursdays; candidates must be in the Greater Seattle Area or willing to relocate. The stated first-year salary range in the Greater Seattle area is $129,139–$171,755 per year. Rover connects pet parents with pet care services. The manager leads paid social strategy across the United States, Canada, the United Kingdom, and emerging European markets. The role plans and optimizes campaigns, coordinates paid and organic content, and uses measurement and testing to improve customer acquisition and brand awareness.

What you'll do

• Own channel goals and manage paid social budgets across markets
• plan, build, and optimize campaigns on Meta, TikTok, Reddit, and other platforms
• boost high-performing organic and creator content
• coordinate campaign calendars with influencer and brand social activity
• brief creative and run structured testing
• report on CAC, ROAS, reach, and engagement
• monitor platform changes and advertising policies
• run incrementality tests with marketing analytics
• manage paid social agency relationships.

What we're looking for

Skills & competencies

marketing manager

paid social

seattle wa

rover.com

hybrid

meta ads

tiktok ads

reddit

influencer marketing

performance marketing

campaign analytics

$129,139–$171,755/year

monday and thursday office days

pet care marketplace

Work arrangement

• Weekend coverage required

Benefits & perks

• 401(k) match, long-term incentive plan, flexible PTO, medical, dental, and vision insurance, commuter benefits, dog-friendly office, pet benefits including $1,000 toward adopting a first dog or cat, catered lunches, and team activities.

Why this role

Hybrid schedule requires office attendance on Mondays and Thursdays, at least two days per week.

About the employer

Rover.com is hiring for this role. Industry: Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers. Sector: 51.