Senior Director of Sales & Marketing

Job overview

The Senior Director of Sales & Marketing is based in Elkhorn, NE, with responsibility across communities in Nebraska, Missouri, and Wyoming; compensation is not specified. Vetter Senior Living is a nonprofit senior-care organization guided by its mission of Dignity in Life. The director builds and leads an organization-wide sales and marketing system to support occupancy growth, brand presence, and referral relationships. The role aligns community-level execution and performance measures with the organization’s growth objectives across its senior-care services.

What you'll do

• Design and improve a repeatable sales system
• establish sales processes, lead standards, conversion benchmarks, and accountability
• analyze sales funnel performance
• coach sales teams
• partner with executives on growth objectives
• guide local marketing plans
• develop referral relationships
• oversee integrated marketing and brand consistency
• monitor market trends
• report sales, marketing, ROI, and occupancy performance.

What we're looking for

Skills & competencies

senior director of sales & marketing

senior living

sales strategy

marketing

occupancy growth

referral development

healthcare

multi-site leadership

travel up to 50%

elkhorn ne

vetter senior living

Work arrangement

• Weekend coverage required

Why this role

Requires 8–15+ years of progressive senior living sales and marketing leadership; travel up to 50% across Nebraska, Missouri, and Wyoming.

About the employer

Vetter Senior Living is hiring for this role. Industry: Assisted Living Facilities for the Elderly. Sector: 62.