VP, Digital Demand & Web Strategy

Job overview

The VP, Digital Demand & Web Strategy role is hybrid in Salt Lake City, UT, with compensation not specified. Energy Exemplar develops energy modeling and simulation software and describes its mission as empowering transformative energy decisions. The role owns the company’s global digital presence and demand performance, connecting web, search, paid media, social, campaigns, and marketing technology to pipeline and revenue. It leads the Digital and Web team and adapts digital strategy as AI changes how enterprise buyers discover and evaluate software.

What you'll do

• Own website strategy and performance
• develop global digital strategy across web, organic search, paid media, social, and digital experiences
• build a playbook for integrating acquired companies
• lead SEO and answer engine optimization
• manage paid media strategy and optimization
• partner on integrated demand campaigns and digital nurture
• own analytics and marketing technology
• connect digital data with HubSpot, Salesforce, and attribution models
• evaluate AI-powered capabilities
• lead and develop the Digital and Web team.

What we're looking for

Skills & competencies

hybrid

vice president

digital demand

web strategy

digital marketing

seo

answer engine optimization

paid media

marketing technology

salt lake city ut

energy exemplar

b2b saas

Work arrangement

• Weekend coverage required

Why this role

The posting describes a global team that can work from home, in the office, or on the move, and identifies a target of 40% or more growth in organic traffic.

About the employer

Energy Exemplar is hiring for this role. Industry: Custom Computer Programming Services. Sector: 54.