Data Analyst, Marketing Analytics

Job overview

The Data Analyst works onsite in Concord, CA; compensation is not specified. The analyst reports to the Director of Marketing Technology and works across marketing and cross-functional teams, including IT, sales operations, finance, and CRM. The role analyzes marketing and customer data to measure engagement, conversion, sales, and return on investment. It develops reporting and measurement practices that help teams understand performance and identify optimization opportunities.

What you'll do

• Evaluate the multichannel impact of marketing activities on engagement, sales, and ROI
• develop and refine measurement techniques
• establish baseline marketing performance and streamline measurement
• deliver reports, insights, and executive dashboards
• use data mining and analytical methods to understand customers
• improve communication of marketing analytics
• benchmark metrics
• identify optimization opportunities
• conduct ad hoc analysis and reporting.

What we're looking for

Skills & competencies

data analyst

concord ca

the rockridge group

marketing analytics

data analysis

marketing performance

multichannel campaigns

roi

executive dashboards

data mining

advanced excel

sql

Work arrangement

• Weekend coverage required

Why this role

The posting seeks three years of professional marketing data experience at an investment firm or a financial services company’s investment unit, along with advanced Excel and familiarity with database queries and programming languages such as SQL.

About the employer

The Rockridge Group is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.