Senior Director of Lifecycle Strategy

Job overview

The Senior Director of Lifecycle Strategy role is listed in Seattle, Washington; the posting does not specify a remote or hybrid arrangement. The Greater Seattle Area first-year salary range is $196,726–$261,646, with a 20% bonus. Rover connects pet parents with pet care providers across multiple countries and supports customer experiences across its marketplace. The role sets lifecycle strategy across acquisition, conversion, retention, and reactivation for both pet parents and care providers. It aligns cross-functional teams, measurement, technology, and communications to drive marketplace growth and scalable customer engagement.

What you'll do

• Set lifecycle strategy across Rover’s brands and countries
• define performance metrics
• identify high-impact customer journey opportunities
• align strategy with company growth objectives
• lead cross-functional initiatives
• ensure data, infrastructure, tools, and measurement support the program
• partner on predictive models and testing
• develop automated, segmented, personalized, multichannel engagement programs
• build and coach a lifecycle team.

What we're looking for

Skills & competencies

senior director

lifecycle strategy

growth

customer retention

customer reactivation

marketing technology

crm

full-time

seattle wa

rover.com

$196,726–$261,646

20% bonus

401(k) match

flexible pto

Work arrangement

• Weekend coverage required

Benefits & perks

• 401(k) match
• long-term incentive plan with company performance-based cash payout
• flexible PTO
• medical, dental, and vision insurance
• commuter benefits
• pet benefits
• catered lunches and team activities.

Why this role

Leads lifecycle strategy for both sides of Rover’s marketplace across four brands and 18 countries.

About the employer

Rover.com is hiring for this role. Industry: Software Publishers. Sector: 51.