Senior Marketing Manager

Job overview

The Senior Marketing Manager is a hybrid position based in Fairport, NY. Compensation is not specified in the posting, and this role supports the global marketing strategy for Qualitrol. This role exists to lead the global marketing and communication engine, connecting product strategy with market segments. The manager will translate complex electrical infrastructure solutions into clear market-facing messages, integrated campaigns, and sales enablement tools to drive growth.

What you'll do

• Develop and operationalize Qualitrol's marketing strategy and execution.
• Use campaign, funnel, website, and other data to establish KPIs.
• Coach and develop the marketing team.
• Build clear messaging frameworks and value propositions.
• Lead product launch communications.
• Own the event and trade show communications plan.
• Partner with Sales and regional commercial teams.
• Partner with Product Management to translate technical roadmaps.
• Create and manage an integrated content calendar.
• Oversee marketing operations, technology, and performance.

What we're looking for

Skills & competencies

full-time

day shift

fairport ny

qualitrol

marketing

senior manager

b2b

hybrid

no on-call

no travel

Work arrangement

• Weekend coverage required

Why this role

Strong hands-on experience with marketing automation and CRM platforms. HubSpot and Salesforce experience is strongly preferred.

About the employer

Ralliant is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.