Head of Marketing

Job overview

The Head of Marketing role is hybrid, with 2–3 days per week at the headquarters in Chester, MD, and other days remote. Pay is $95,000–$115,000 per year, plus a performance bonus. Taste Buds Kitchen is scaling its family-friendly franchise brand from 25 to nearly 50 locations. Reporting to the CEO, the role builds and leads the marketing engine to support system-wide profitability and growth. It oversees national brand strategy, customer lifecycle marketing, paid acquisition, website conversion, and local marketing playbooks while leading an internal manager and agency partners.

What you'll do

• Develop and execute annual multi-channel marketing plans
• oversee the National Brand Fund
• set CAC, LTV, and ROAS benchmarks
• design automated email and SMS customer journeys
• manage paid social and search agencies and budgets
• lead website conversion optimization, SEO, testing, and booking-flow improvements
• create data-backed local marketing playbooks and pilot initiatives with franchisees
• develop national co-marketing partnerships
• lead the Creative & Brand Marketing Manager and agency partners
• build executive dashboards for attribution, retention, and ROI.

What we're looking for

Skills & competencies

head of marketing

hybrid

chester md

taste buds kitchen

full-time

$95k–$115k/year

performance bonus

franchise marketing

crm

paid media

website cro

national brand strategy

Work arrangement

• Weekend coverage required

Benefits & perks

• Performance bonus, health insurance, vision and dental insurance, 401(k) matching, unlimited PTO, training and development, employee discounts, and free cooking classes.

Why this role

The posting describes a hybrid schedule, unlimited PTO, free cooking classes, and a performance bonus in addition to base salary.

About the employer

Taste Buds Kitchen - HQ is hiring for this role. Industry: Sports and Recreation Instruction. Sector: 61.