Manager, Digital Customer Analytics & Insights

Job overview

The Manager, Digital Customer Analytics & Insights is a hybrid role based in Newark, DE, with compensation not specified in the posting. Sallie Mae is a financial services company dedicated to helping students plan and pay for their higher education. This role exists to own digital application funnel and customer journey analytics. The manager partners with Product and Marketing teams to optimize performance, improve customer experiences, and drive business growth.

What you'll do

• Conduct deep-dive digital analytics to understand customer behavior drivers.
• Partner with Product and Marketing teams to define digital measurement strategies.
• Lead A/B testing agenda.
• Own NPS survey analytics.
• Develop models and forecasts to support business planning.

What we're looking for

Education

Bachelor's degree in mathematics, statistics, economics, computer science, or related field.

Experience

5+ years of experience in analytics, with at least 2 years managing cross-functional projects.

Skills & competencies

full-time

hybrid

newark de

sallie mae

digital analytics

customer insights

a/b testing

nps

sql

python

no weekends

no on-call

About the employer

Sallie Mae is hiring for this role. Industry: Plumbing, Heating, and Air-Conditioning Contractors. Sector: 23.