Assistant Director of Marketing, Heinz College

Job overview

The Assistant Director of Marketing, Heinz College is an onsite, full-time role in Pittsburgh, PA. Compensation is not specified. The position supports marketing for Heinz College’s portfolio of graduate programs at Carnegie Mellon University. This role develops and executes data-informed marketing strategies to connect prospective students with graduate programs. It uses audience research, campaign and enrollment-funnel analysis, content strategy, and web performance to improve awareness, engagement, and inquiries.

What you'll do

• Develop and execute multi-channel marketing strategies for Heinz College master’s programs
• lead program content strategy
• use audience research and market intelligence to shape program-specific approaches
• analyze marketing and enrollment-funnel performance
• establish and track KPIs
• manage graduate program web content and SEO/GEO alignment
• present results and recommendations.

What we're looking for

Skills & competencies

assistant director of marketing

graduate programs

higher education

marketing strategy

audience research

multi-channel campaigns

content strategy

enrollment funnel

seo

pittsburgh pa

carnegie mellon university

Work arrangement

• Weekend coverage required

Benefits & perks

• Medical, prescription, dental, and vision insurance
• retirement savings with employer contributions
• tuition benefits
• paid time off and holidays
• life and disability insurance
• free Pittsburgh Regional Transit bus pass
• family concierge and fitness center access.

Why this role

Supports marketing for Heinz College’s graduate program portfolio.

About the employer

Carnegie Mellon University is hiring for this role. Industry: Colleges, Universities, and Professional Schools. Sector: 61.