Vice President, Global Marketing, Luxury Heating

Job overview

The Vice President, Global Marketing, Luxury Heating is an onsite, full-time leadership role based in Charlotte, NC or Orange County, CA. The base salary range is approximately $200,000–$240,000, depending on experience. The role supports a manufacturer’s heating division and its premium outdoor living and building products across North America, Europe, and Australia/New Zealand. The VP owns global marketing strategy and execution for the heating portfolio, connecting brand, demand generation, analytics, and sales to measurable commercial outcomes. The leader develops the marketing function, guides an internal team and external agencies, and aligns regional plans with revenue and growth objectives.

What you'll do

• Build regional marketing plans with sales leaders
• manage the global marketing budget
• establish segmentation, buyer personas, and customer journeys
• set global direction and adapt it for regions
• develop regional marketing leadership
• build dashboards and attribution systems
• maintain global brand consistency with local execution
• improve marketing efficiency
• lead competitive analysis
• oversee the Brand Director and Head of Performance Marketing
• evaluate campaigns against revenue and ROAS
• manage agency relationships
• simplify technical product messaging
• oversee the full marketing funnel.

What we're looking for

Skills & competencies

vice president

global marketing

luxury heating

full-time

charlotte nc

orange county ca

marketing leadership

brand strategy

performance marketing

marketing analytics

roas

$200k–$240k

full benefits

Work arrangement

• Weekend coverage required

Benefits & perks

• Full benefits package
• newly created global leadership role
• divisional leadership team seat
• leadership of an in-house team and external agency partners.

Why this role

The role requires at least 10 years of marketing experience, including two years at Head, VP, or CMO level, and experience spanning brand and performance marketing. The posting describes a newly created, high-visibility role with a seat on the divisional leadership team.

About the employer

Keller Executive Search is hiring for this role. Industry: Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use. Sector: 33.