Director, Product Marketing
Compensation
$120k – $145k /yr
Employment type
Full-time
Work setting
On-site
Location
Denver, CO
Schedule
Day shift
Posted
Travel
Required
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Job overview
The Director, Product Marketing role is onsite in Denver, CO, with the ability to work remotely on an as-needed basis and work from an office when required. Compensation is $120,000–$145,000 per year, plus VIP bonus. The role leads product marketing across Vertafore’s product lines and business segments; Vertafore provides digital systems, AI, and data tools to insurance agencies, MGAs, and carriers. This leader builds and develops the product marketing team and practices, aligning positioning, messaging, launches, research, and go-to-market execution with customer needs and company growth objectives. The role partners with Product Management, Demand Generation, Sales, Sales Enablement, and senior leadership, and uses AI tools and automation to improve efficiency and delivery.
What you'll do
- Lead, mentor, and develop the product marketing team
- build scalable processes and standards
- coordinate go-to-market execution with Product Management, Demand Generation, Sales, and Sales Enablement
- develop segment strategies and oversee tiered product launches
- guide messaging, positioning, and enablement content
- lead customer and market research and translate insights into actionable guidance
- monitor competitive trends
- partner on targeted customer programs
- implement AI tools and automation.
What we're looking for
- Skills & competencies
- directorproduct marketingb2b saasgo-to-market strategyproduct launchesmarket researchai toolsdenver covertafore$120k–$145k per yearvip bonustravel up to 10%
- Work arrangement
- Weekend coverage required
Benefits & perks
- VIP bonus
- remote work on an as-needed basis
- travel required up to 10%.
Why this role
10+ years of progressive B2B SaaS marketing experience, including at least 5 years in product marketing leadership, is required. Familiarity with AI tools, prompting, and GPTs is strongly preferred. Travel up to 10%.
About the employer
Vertafore is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.
Additional details
- Industry sector
- 54
- Industry
- Marketing Consulting Services
- Occupation code
- 11-2021.00
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Listing ID: ae018df7-7a3a-4cbb-b994-99b34f092af1