Paid Media Specialist

Job overview

The Paid Media Specialist position is listed in Austin, MN, and is onsite. The posting states annual compensation of $52,000. ResiBrands supports a portfolio of home services brands and franchise locations with marketing operations. The specialist manages and improves paid campaigns across multiple brands and franchise markets. By monitoring performance, testing campaign elements, and translating data into recommendations, the role helps scale customer acquisition and improve marketing efficiency across the portfolio.

What you'll do

• Manage and optimize Meta Ads and Google Ads campaigns
• monitor cost per lead, cost per booked estimate, conversion rate, return on ad spend, and lead volume
• test budgets, targeting, creative, bidding, landing pages, and account structures
• analyze campaign and market data
• prepare KPI-driven reports
• collaborate with account management, creative, leadership, and franchise owners
• and maintain campaign standards, procedures, and quality controls.

What we're looking for

Skills & competencies

paid media specialist

paid media

meta ads

google ads

digital advertising

campaign optimization

performance marketing

customer acquisition

franchise marketing

austin mn

resibrands

annual salary $52,000

Work arrangement

• Weekend coverage required

Why this role

Works across multiple home services brands and franchise markets, with campaign performance measured through acquisition and efficiency metrics.

About the employer

Resibrands is hiring for this role. Industry: Media Buying Agencies. Sector: 54.