Senior Director, Integrated Marketing, Heart & Vascular

Job overview

The Senior Director, Integrated Marketing, Heart & Vascular role is onsite in downtown Charleston, SC. Compensation is not specified. The role supports MUSC Health’s Heart & Vascular service line and its clinical, research, and education work across South Carolina. The senior leader sets marketing strategy and leads integrated campaigns and digital journeys for Heart & Vascular audiences. The role aligns service-line leaders and communications, brand, public relations, and web teams, using research and analytics to assess performance and business impact.

What you'll do

• Establish strategic vision and develop Heart & Vascular marketing communications strategies
• monitor industry trends and develop data-driven business cases
• design and execute integrated campaigns and digital journeys
• coordinate internal teams and external agency partners
• evaluate campaign performance and communicate insights
• align stakeholders and serve as liaison between service-line leaders and the Office of Communications and Marketing
• use market research, competitive intelligence, CRM insights, and analytics to inform plans and measure effectiveness.

What we're looking for

Skills & competencies

senior director

integrated marketing

heart & vascular

charleston sc

musc

onsite

marketing strategy

integrated campaigns

digital journeys

peso strategy

healthcare marketing

analytics

stakeholder leadership

Work arrangement

• Weekend coverage required

Why this role

PESO (paid, earned, shared, owned) channel strategy experience is required.

About the employer

MUSC is hiring for this role. Industry: Offices of Physicians (except Mental Health Specialists). Sector: 62.