Manager, Consumer Insights and Analytics

Job overview

The Manager, Consumer Insights and Analytics role follows a hybrid schedule based at Welch’s corporate headquarters in Waltham, MA, with three office days per week and remote flexibility on Thursday and Friday. The anticipated annual base salary is $120,000–$130,000, with eligibility for an annual bonus plan. The role is part of the Brand & Innovation team. The manager leads consumer research and translates findings into practical recommendations that inform brand strategy, innovation, product development, and business growth. The position strengthens consumer understanding across teams and helps Welch’s identify consumer needs and growth opportunities.

What you'll do

• Shape the consumer learning agenda
• lead research from question and design through analysis and recommendations
• partner with Brand, Innovation, R&D, Marketing, and other teams
• identify category opportunities and risks
• assess product concepts and prototypes
• manage research partner relationships and budgets
• strengthen the Consumer Segmentation Playbook
• use an AI-enabled platform to organize and analyze research
• and maintain idea and product-testing databases.

What we're looking for

Skills & competencies

consumer insights

analytics

market research

brand strategy

product innovation

consumer packaged goods

hybrid

waltham ma

welch's

$120k–$130k

Work arrangement

• Weekend coverage required

Benefits & perks

• Paid time off and holidays
• 40 hours of paid volunteer time annually for non-union employees
• 401(k) with company match
• health, dental, and vision insurance
• health savings accounts
• life and accident insurance
• employee assistance programs
• tuition reimbursement
• paid parental and adoption leave after six months
• and an annual incentive plan.

Why this role

Newly created role within the Brand & Innovation team; hybrid work model with three office days and Thursday–Friday remote flexibility.

About the employer

Welch's is hiring for this role. Industry: All Other Miscellaneous Food Manufacturing. Sector: 31.