Marketing Generalist

Job overview

The Marketing Generalist role is listed in Milwaukee, WI; the posting does not specify a remote or hybrid arrangement. Compensation is not specified. Neostella is scaling its brand, product, and expertise communications across digital channels. This hands-on role executes campaigns and owns core communication channels, translating marketing strategy into clear content and coordinated launches. Collaboration with demand generation, product marketing, events, design, and other teams supports growth initiatives and consistent messaging.

What you'll do

• Build and execute integrated campaigns across email, web, content, and events
• create, test, and optimize email campaigns and automated journeys
• maintain marketing automations, segments, and workflows
• develop campaign messaging and assets
• monitor performance
• coordinate timelines and deliverables
• support product launches and go-to-market programs
• create sales enablement materials
• conduct competitive research
• write website and blog content
• develop customer stories and marketing resources
• collaborate across teams
• manage deadlines and identify content gaps.

What we're looking for

Skills & competencies

marketing generalist

b2b marketing

campaign marketing

demand generation

email marketing

marketing automation

content marketing

product marketing

milwaukee wi

neostella

go-to-market

sales enablement

Work arrangement

• Weekend coverage required

Benefits & perks

• Medical, dental, and vision
• 401(k)
• paid vacation and holidays
• training and development
• travel bonus
• maternity and paternal leave.

Why this role

The posting seeks 3–5 years of B2B marketing experience, ideally in SaaS or technology, and hands-on experience with email marketing and automation platforms.

About the employer

Neostella is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.