Senior Brand Manager

Job overview

The Senior Brand Manager works across Unclaimed Baggage’s Scottsboro, AL campus and Atlanta-based marketing team, with regular onsite time in Scottsboro. Compensation is described as competitive but no numeric amount is specified. Unclaimed Baggage buys and sells lost airline luggage and operates a retail destination and online store. The manager leads brand campaigns and helps shape the annual brand plan, coordinating creative, social, digital, e-commerce, public relations, partnerships, and retail teams. The role aims to grow brand awareness, guest engagement, and traffic to the Scottsboro destination.

What you'll do

• Lead four to six annual campaigns from brief through launch and measurement
• contribute to annual brand strategy and marketing calendar
• partner with creative teams
• plan regional awareness and local media
• build earned media, partnerships, pop-ups, and activations into campaigns
• coordinate cross-functional teams
• lead and develop two direct reports
• measure campaign results and manage budgets.

What we're looking for

Skills & competencies

senior brand manager

scottsboro al

atlanta ga

unclaimed baggage

brand marketing

campaign leadership

retail

destination marketing

public relations

partnerships

regional awareness

team leadership

marketing strategy

Work arrangement

• Weekend coverage required

Benefits & perks

• Benefits package
• competitive pay
• flexible work environment.

Why this role

The role directly supports the company’s goals of building a world-class brand experience and creating a multi-day campus destination.

About the employer

Unclaimed Baggage is hiring for this role. Industry: All Other General Merchandise Retailers. Sector: 45.