Manager, Demand Generation — Remote

Job overview

The Manager, Demand Generation role is remote within the United States, with occasional travel for team meetings, the annual ENGAGE customer conference, and industry events. Compensation is not specified. BS&A Software builds SaaS solutions used by municipalities for government operations. The manager owns the new-logo pipeline target and builds the campaigns and marketing programs that generate it. Account-based marketing, paid media, email, webinars, and website conversion work support expansion into new states and growth among municipal customers.

What you'll do

• Own and forecast the new-logo pipeline target
• report new-state pipeline separately from established territories
• track cost per opportunity by channel
• design account-based campaigns
• manage paid media across search, programmatic, trade publications, and association channels
• build email nurture and lifecycle programs
• run webinar programs
• develop customer expansion campaigns
• improve website search visibility, landing pages, forms, and lead routing
• partner with Business Development, Field and Market Development, Sales, Creative, and Marketing Operations.

What we're looking for

Skills & competencies

demand generation

marketing manager

b2b marketing

account-based marketing

pipeline generation

paid media

hubspot

salesforce

webinars

website conversion

remote us

bs&a software

occasional travel

Work arrangement

• Weekend coverage required

Why this role

Remote within the United States; occasional travel; reports to the SVP of Marketing on a six-person team. Required experience includes five or more years in B2B demand generation and hands-on HubSpot use.

About the employer

BS&A Software LLC is hiring for this role. Industry: Software Publishers. Sector: 51.