Senior Manager, Marketing Lead Management

Job overview

The Senior Manager, Marketing Lead Management role is onsite in Plano, TX, and compensation is not specified. Renesas Electronics is an embedded semiconductor solutions provider whose stated purpose is to make lives easier through technology for automotive, industrial, infrastructure, and IoT applications. The role leads the qualified marketing lead program and its global team, connecting marketing lead qualification and reporting with Sales leadership. It improves lead workflows and conversion insight so the organization can surface valuable customer engagement and assess pipeline impact.

What you'll do

• Direct lead-management operations and strategy
• manage a global team of lead experts
• partner with Sales and platform architects
• optimize automated lead qualification, enrichment, routing, and nurturing
• drive the program roadmap, including AI enhancements
• develop Sales follow-up incentives
• analyze lead quality and conversion metrics
• report trends and results to Sales leadership.

What we're looking for

Skills & competencies

marketing lead management

senior manager

lead qualification

marketing automation

crm

sales partnership

lead analytics

ai enhancements

plano tx

renesas electronics

semiconductor

full-time

Work arrangement

• Weekend coverage required

Benefits & perks

• Competitive benefits package
• further details provided during the hiring process.

Why this role

Requires a bachelor’s degree in Marketing or a related field and at least 10 years of related experience, or a master’s degree and 8 years of related experience. Semiconductor industry experience and digital or automation transformation experience are stand-out qualifications.

About the employer

Renesas Electronics is hiring for this role. Industry: Semiconductor and Related Device Manufacturing. Sector: 33.