Director of Marketing

Job overview

The Director of Marketing role is onsite in Pompano Beach, FL. Compensation is not specified. The director leads marketing across Spring Footwear’s multi-brand portfolio, including its retail, ecommerce, marketplace, creative, digital, and social functions. The role shapes brand strategy and growth across channels, guiding storytelling, performance marketing, creative output, social and influencer activity, and retail and marketplace activation. It leads a cross-functional team and reports directly to the CEO, contributing to the company’s marketing direction and brand growth.

What you'll do

• Steward brand strategy and positioning across the portfolio
• develop storytelling across platforms
• lead performance marketing, SEO/SEM, paid media, social commerce, and digital growth
• partner with ecommerce leadership
• oversee photography, design, catalogs, digital assets, point-of-purchase materials, and trade show visuals
• develop social and influencer strategies
• guide Shopify and marketplace presence
• support wholesale sales materials
• lead press, partnerships, events, and experiential marketing
• develop the team and recruit a Social Media Manager.

What we're looking for

Skills & competencies

director of marketing

spring footwear

pompano beach fl

brand strategy

digital marketing

ecommerce

social media

influencer strategy

creative direction

marketplace

team leadership

footwear

Work arrangement

• Weekend coverage required

Benefits & perks

• Medical, dental, and vision insurance
• paid time off and holidays
• employee product discount
• profit-sharing plan
• supportive team culture and growth opportunities.

Why this role

Leads marketing across seven brands and multiple channels; reports directly to the CEO; oversees Ecommerce, Marketplace, Creative, and Photo Studio teams.

About the employer

Spring Footwear Corp is hiring for this role. Industry: Sporting Goods Retailers. Sector: 45.