Regional Marketing Director, Michigan and Ohio

Job overview

The Regional Marketing Director role is based onsite in Bloomfield Hills, MI, with work in office and field environments. Compensation is not specified. M/I Homes builds homes and serves homeowners across multiple markets. The director sets regional marketing direction and monitors performance across assigned divisions, with the goal of increasing walk-in traffic, inbound calls, and new leads. The role uses performance data to guide budgets and marketing actions, while coaching teams and sharing effective practices across divisions.

What you'll do

• Set regional marketing direction and monitor traffic, calls, and lead growth
• establish community-level marketing standards
• develop division marketing budgets and coordinate approvals
• review and adjust marketing spend
• diagnose performance gaps and direct corrective actions
• report performance
• transfer best practices
• coach and train division and field marketing teams
• travel frequently across assigned divisions.

What we're looking for

Skills & competencies

regional marketing director

bloomfield hills mi

m/i homes

marketing strategy

homebuilding

lead generation

digital advertising

budget management

performance analysis

team coaching

field marketing

frequent travel

Work arrangement

• Weekend coverage required

Benefits & perks

• Medical, dental, vision, paid time off and holidays, paid parental leave, traditional and Roth 401(k) options, profit sharing, and employee home purchase plan.

Why this role

Frequent travel across assigned divisions is required; occasional evening or weekend availability may be needed for events, campaigns, or business needs.

About the employer

M/I Homes is hiring for this role. Industry: New Housing For-Sale Builders. Sector: 23.