Director of Marketing and Sales

Job overview

The Director of Marketing and Sales role is primarily onsite in Staunton, VA, with flexibility in work hours and location. Salary is $55,000–$65,000 per year. The role supports the American Shakespeare Center, a nonprofit theatre company presenting performances, education, and community programs. The director owns audience and revenue strategy, leads an established team, and works with organizational partners to grow attendance and support. The role connects marketing, ticket sales, education, partnerships, and brand communications to the Center’s performance and community goals.

What you'll do

• Build and run annual marketing and audience plans across performances, education, institutional marketing, and paid media
• lead ticket-sales strategy, including acquisition, pricing, promotions, group sales, memberships, and packages
• adjust campaigns based on sales pace and results
• encourage repeat attendance and supporter relationships with Development
• market education programs
• build tourism, media, and community partnerships
• manage budget, paid media, and vendors
• direct brand, messaging, and public relations
• report results to leadership and the Board.

What we're looking for

Skills & competencies

director of marketing and sales

staunton va

american shakespeare center

full-time

primarily onsite

marketing strategy

ticket sales

audience development

performing arts

regional travel

occasional weekends

$55k–$65k

Work arrangement

• Weekend coverage required

Benefits & perks

• Employer-subsidized health insurance
• optional vision, dental, and life insurance
• paid holidays
• free American Shakespeare Center tickets.

Why this role

Occasional evenings and weekends and regional travel; 4+ years of marketing experience with demonstrated campaign results required. Performing arts, live events, tourism, or CRM/ticketing experience is a bonus.

About the employer

Warren Whitney is hiring for this role. Industry: Theater Companies and Dinner Theaters. Sector: 71.