Senior Vice President of Marketing, Lion Holdings

Job overview

The Senior Vice President of Marketing, Lion Holdings role is onsite in Fort Lauderdale, FL. Compensation is described as a competitive base salary with performance-based incentive compensation; numeric pay is not specified. The executive will support sales enablement, direct marketing, and merchandising across a portfolio of businesses. The role builds and leads a revenue-connected marketing operation that generates qualified demand, improves sales readiness, grows customer value, and expands the commercial reach of brands and products. It translates business priorities and market intelligence into measurable campaigns, sales tools, investment decisions, and coordinated marketing execution.

What you'll do

• Lead sales enablement, lead generation, direct marketing, merchandising, enterprise marketing strategy, market research, and team development
• manage a $4M+ direct-marketing portfolio across performance channels
• set investment priorities, test campaigns, track spending, and measure returns
• partner with business and sales leaders to set goals and plans
• build funnel measurement and sales-preparation processes
• develop multidisciplinary marketing teams
• provide executive reporting on results and recommended actions.

What we're looking for

Skills & competencies

senior vice president of marketing

lion holdings

valuetainment

fort lauderdale fl

onsite

marketing leadership

sales enablement

lead generation

direct marketing

merchandising

market research

marketing strategy

Work arrangement

• Weekend coverage required

Benefits & perks

• Competitive base salary, performance-based incentive compensation, and a comprehensive benefits package.

Why this role

Executive opportunity with ownership of a $4M+ direct-marketing portfolio. The posting seeks 12+ years of progressive marketing leadership and experience managing a multimillion-dollar budget; it describes a competitive base salary, performance-based incentives, and a comprehensive benefits package.

About the employer

Valuetainment is hiring for this role. Industry: All Other Professional, Scientific, and Technical Services. Sector: 54.