Senior Manager, Product Marketing
Employment type
Full-time
Work setting
On-site
Location
Columbia, MD
Schedule
Day shift
Posted
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Job overview
The Senior Manager, Product Marketing is an onsite role based in Columbia, MD. Compensation is not specified, though the role supports Walden University by driving marketing efforts for specific program verticals to grow enrollment. This role exists to manage how Walden University is perceived within specific degree-program markets. It contributes to the team by developing integrated marketing strategies that translate program differentiators into campaigns that drive consideration and enrollment.
What you'll do
- Lead go-to-market strategy and campaign execution
- own vertical messaging
- collaborate with channel leads for integrated execution
- monitor competitive landscape
- evaluate marketing effectiveness and optimize performance.
What we're looking for
- Skills & competencies
- full-timeday shiftcolumbia mdmarketingsenior managerproduct marketinghigher educationwalden universityintegrated campaignsenrollment growthstrategyvertical marketing
- Work arrangement
- Weekend coverage required
Benefits & perks
- Health, dental, vision, life and disability insurance
- 401k Retirement Program + 6% employer match
- Flexible Time Off (FTO) Policy
- 12 Paid Holidays.
Why this role
Focus on vertical-specific program portfolios such as Social Work.
About the employer
Covista is hiring for this role. Industry: Colleges, Universities, and Professional Schools. Sector: 61.
Additional details
- Industry sector
- 61
- Industry
- Colleges, Universities, and Professional Schools
- Occupation code
- 11-2021.00
You'll be redirected to the employer's application page.
Listing ID: a5889d2d-4f16-44fa-8258-3673fc0cf53f