Director of Digital Marketing

Job overview

The Director of Digital Marketing role is based in Madison, WI. Compensation is described as a competitive salary and benefits package; numeric compensation is not specified. Dairy Farmers of Wisconsin is a nonprofit funded by Wisconsin dairy farmers, with a mission to build demand for products made in Wisconsin with Wisconsin milk. The director manages and executes digital marketing across branding, content, social media, paid advertising, SEO/GEO, and websites. The role coordinates internal teams and external partners, monitors performance and budgets, and helps deliver audience-focused communications aligned with organizational goals and brand standards.

What you'll do

• Coordinate digital marketing initiatives supporting organizational goals and brand standards
• assist with branded content and review creative proofs
• manage social media, paid advertising, SEO/GEO, and website activities
• coordinate agencies, consultants, and vendors
• monitor performance and budget activity to identify insights and improve results.

What we're looking for

Skills & competencies

full-time

digital marketing

marketing director

branding

content

social media

paid advertising

seo

website management

madison wi

dairy farmers of wisconsin

agency management

15% travel

401(k) plan

Work arrangement

• Weekend coverage required

Benefits & perks

• Company-funded 401(k) plan, summer hours, and casual office attire
• competitive benefits package.

Why this role

Approximately 15% travel, including occasional weekends; bachelor’s degree and at least eight years of digital marketing experience required.

About the employer

Wisconsin Milk Marketing is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.