Director of Marketing

Job overview

The Director of Marketing is an onsite role in Novato, CA. Compensation is not specified. The role supports Balavant Insurance Group, a growing insurance holding company and managing general agent platform with multiple specialty commercial insurance portfolio companies. The director leads marketing strategy and execution across the portfolio, balancing demand among companies and working with executive leaders. The role builds brands, manages specialist vendors, operates demand-generation programs, selects marketing technology, and oversees marketing budgets and forecasting as the platform expands.

What you'll do

• Set marketing strategy across portfolio companies
• prioritize marketing service demand
• partner with portfolio company CEOs and platform leadership
• direct brand and creative production
• build brand identities for new companies
• manage specialist vendors
• select and set up the marketing technology stack
• execute HubSpot demand-generation programs
• create self-serve tools and templates
• and manage budget, allocation, and forecasting.

What we're looking for

Skills & competencies

director of marketing

b2b marketing

demand generation

marketing operations

insurance

brand strategy

hubspot

ai-assisted creative

vendor management

novato ca

balavant insurance group

executive partnership

Work arrangement

• Weekend coverage required

Why this role

One marketing leader operates across a growing portfolio; the function uses vendor specialists and AI-assisted production.

About the employer

Balavant Employee Services Inc is hiring for this role. Industry: Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds. Sector: 52.