Brand Strategy Manager

Job overview

The Brand Strategy Manager role is onsite in New York, NY, five days per week. Compensation is $90,000–$140,000 per year. Alpaca Health helps clinicians, starting in autism care, launch and scale practices through software, payer contracting, and back-office support. The manager defines and evolves the company’s positioning, voice, and visual direction, then guides consistent execution across company communications and experiences. The role builds a distinctive brand that families can trust and clinicians can be proud to represent.

What you'll do

• Define brand positioning, narrative, voice, and tone
• set visual identity direction and maintain brand standards
• write brand and messaging guidelines
• develop campaigns and stories for company milestones
• align product, marketing, recruiting, provider-facing, and family-facing content
• track awareness, sentiment, and message consistency.

What we're looking for

Skills & competencies

brand strategy manager

brand positioning

brand voice

visual identity

campaign development

healthcare branding

autism care

new york ny

onsite

alpaca health

$90k–$140k

health benefits

flexible pto

meaningful equity

Work arrangement

• Weekend coverage required

Benefits & perks

• Meaningful equity
• health benefits
• flexible paid time off
• dinner when working late
• competitive salary.

Why this role

Owns brand strategy from day one and works with design, social, events, and community colleagues to bring ideas to life.

About the employer

Alpaca Health is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.