Influencer & Branded Content Senior Manager

Job overview

The Influencer & Branded Content Senior Manager is an onsite role in New York, NY. Compensation is not specified. The role supports PMG’s Influencer & Branded Content team, which develops creator campaigns for brands across social, digital, and experiential platforms. This leader shapes and delivers influencer and branded content strategies, oversees campaigns and measurement, builds creator and platform relationships, and develops team members. The work strengthens PMG’s channel capabilities and connects creator programs to client objectives.

What you'll do

• Lead influencer and branded content strategy and campaign execution
• manage and coach team members
• develop scalable frameworks, processes, and measurement approaches
• advise clients and support new business
• build relationships with creators, agencies, publishers, and platforms
• oversee campaign planning, creator selection, contracting, approvals, reporting, and compliance
• analyze performance and recommend improvements.

What we're looking for

Skills & competencies

influencer marketing

branded content

creator strategy

campaign management

social media

digital media

experiential marketing

client strategy

team leadership

pmg

new york ny

Work arrangement

• Weekend coverage required

Benefits & perks

• Professional development and mentorship
• generous paid time off and holidays
• paid parental leave
• retirement or pension plans with contribution matching
• fertility benefits
• healthcare
• pet insurance
• lifestyle spending accounts
• commuter benefits
• annual bonus eligibility
• volunteer hours
• AI Enterprise access and training.

Why this role

PMG describes itself as a global independent platform company integrating business strategy, media, creative, and data through its proprietary Alli operating system.

About the employer

PMG is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.