Principal Product Marketing Manager, Identity

Job overview

The Principal Product Marketing Manager, Identity role is listed for Little Rock, AR, with remote work in the US also stated in the posting. The annual base compensation range is $159,500–$234,500. LiveRamp’s mission is to connect data in ways that matter while protecting consumer trust. This senior product marketing role shapes strategy and commercialization for the Identity portfolio. It connects market demand, product direction, customer needs, and commercial execution to support adoption, growth, and measurable customer and business value.

What you'll do

• Own go-to-market strategy and commercialization across the Identity product lifecycle
• advise Product leaders using customer insight, market dynamics, competitive intelligence, and commercial performance
• translate technical capabilities into customer value
• engage customers, prospects, partners, and industry leaders
• shape positioning, messaging, packaging, sales plays, and enablement
• establish success measures and coordinate cross-functional action to improve results.

What we're looking for

Skills & competencies

product marketing

identity

principal-level

go-to-market strategy

data collaboration

adtech

martech

commercialization

customer adoption

little rock ar

remote us

liveramp

$159,500–$234,500/year

Work arrangement

• Weekend coverage required

Benefits & perks

• Flexible paid time off, paid holidays, work-from-home options, paid parental leave, medical, dental, vision, life and disability coverage, employee assistance program, voluntary benefits, and 401(k) matching up to 6% of salary.

Why this role

The role is a strategic business partner and portfolio leader, extending beyond product launches and content creation to commercialization, adoption, and business outcomes.

About the employer

LiveRamp is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.