Director, Product & Brand Communications

Job overview

Compensation is $200,000–$240,000 per year. Director, Product & Brand Communications is a hybrid role based in San Francisco, CA, with office work expected three days per week on Mondays, Wednesdays, and Thursdays. in the structural pay fields; the posting states an expected base pay range of $200,000–$240,000, plus potential equity awards and bonuses. The role reports to the Vice President of Communications and leads communications that shape Lyft’s product and brand narratives. The director sets communications strategy and leads the team’s work across narrative development, media relations, content, and integrated campaigns. The role helps strengthen Lyft’s image and reputation by aligning messaging across product, marketing, legal, policy, and other partners and by measuring communications impact.

What you'll do

• Define consumer and technology narratives and communications plans
• lead and develop the Product and Brand Communications team
• lead content strategy, including AEO efforts
• coordinate messaging and narrative plans with senior leaders and cross-functional partners
• build media relationships and public relations campaigns
• develop integrated communications across emerging platforms
• report progress and analyze data to optimize strategy.

What we're looking for

Skills & competencies

director

product communications

brand communications

public relations

media relations

content strategy

aeo

communications leadership

hybrid

san francisco ca

lyft

product narrative

Work arrangement

• Weekend coverage required

Benefits & perks

• Medical, dental, and vision insurance
• mental health and family-building benefits
• child care and pet benefits
• 401(k)
• paid time off and observed holidays
• 18 weeks of paid parental leave
• commuter benefits
• Lyft Pink.

Why this role

Leads product and brand communications for a two-sided marketplace, with responsibility for narratives reaching riders, drivers, regulators, and the business community.

About the employer

Lyft is hiring for this role. Industry: All Other Transit and Ground Passenger Transportation. Sector: 48.